8 important reasons to send business holiday cards
We all examine our holiday budgets this time of year looking for cost cutting opportunities. If you are a business focused on building goodwill with your customers and reaching important prospects you definitely do not want to remove holiday cards from your marketing budget. A printed holiday greeting card is an affordable way to market […]
Stay in front of your customers 365 days a year with a custom printed calendar
Everyone loves a new calendar. Desk calendars in particular are a fantastic way to market your business with existing customers and new prospects. Most people consider a calendar a gift rather than a promotional piece, thus differentiating it from a standard brochure or flyer. A custom printed calendar will also increase customer loyalty by helping […]
Use Promotional products to connect with consumers and draw attention to your brand
Promotional items, giveaways and business gifts with an imprinted logo or other advertising messaging, are an excellent and cost effective way to get your brand in front of consumers. They cost much less per impression than other forms of advertising, such as TV and radio, and are especially effective in drawing attention to your brand, […]
No Mail List? No Problem with Every Door Direct Mail
As a printer in Pennsylvania, I see the concern faced by businesses that are looking for a quick and inexpensive way to direct mail market to prospective customers in certain areas. They worry about researching and purchasing lists also about the size of their direct mail pieces and cost of postage. Every Day Direct Mail […]
Pennsylvania printer recommends driving traffic to your website with a printed catalog
If you are a retailer or manufacturer looking for a way to increase sales, a full-color printed catalog of your products might be your answer. Retail giants have realized the value of catalog marketing in a digital age in driving web traffic and sales. After eliminating their catalogs, and seeing a reduction in customers as […]
Foil Stamping can help your product-packaging and other materials stand out
According to a study released by the Foil & Specialty Effects Association (FSEA), foil stamping and other high-visibility enhancements on product packaging can help attract consumer attention faster and keep attention longer than ordinary packaging. This goes for your B2B marketing materials as well. Foil stamping, embossing and other special printing effects, are already used […]