Ruth

Electronic Arts allows consumers to choose user guide medium

March 28, 2011

While printing and mailing strategies may be struggling to find a firm foothold in the new digital era of social media and email marketing, many companies are making an effort to reduce their carbon footprints by combining the two.

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Automotive catalog allows business to advertise new part numbers and engine applications

March 28, 2011

Numerous small businesses take advantage of the chance to offer consumers a tangible service reminder through catalog printing, and the automotive industry is no different.

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Entrepreneurs can center marketing strategies around personal experiences

March 17, 2011

When small businesses are designing a print strategy, they should remember to design with one thing in mind: consumers’ emotions.

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Cover changes can give old catalogs a fresh look

March 17, 2011

Businesses that use catalog printing to engage both new and loyal consumers feel pressure to send new materials on a frequent basis or risk boring consumers, or even being forgotten by them.

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Small business owners should take advantage of clear direct mail channel

March 16, 2011

Developments in digital marketing have spurred many small business owners to abandon their direct mail strategies for what they believe to be a more cost-efficient solution.

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