Ruth

In promotion of its summer clothing lines, UK-based fashion retailer Topshop will be leveraging the power of direct mail to target its consumers.

Direct mail marketing faces a serious crisis as the United States Postal Service teeters on the edge of running out of funding.

n an effort to breathe life into direct mail and encourage more consumers and companies to utilize the United States Postal Service, the USPS is extending its “Forever” postage stamp to a variety of postal packages.

Direct mailers should leverage the power of mobile marketing, particularly via quick response codes, as a way to boost a campaign’s relevancy and drive consumers to their company’s website or social media page.