Ruth

Thanks to a recent marketing campaign, the Direct Marketing Association is being considered for a top award from a British PR organization.

While there’s no magic bullet when it comes to increasing consumer engagement levels, many businesses and other institutions have found success when using quick response codes.

More places than ever are taking advantage of quick response codes as a way to give additional information to people with smartphones.

When it comes to introducing a new print marketing campaign, business professionals must think about which approaches are most likely to make an impact with recipients.

One of the largest online payment companies in the world recently made headlines after it announced it would be rolling out a new payment method that leverages QR codes on printed materials.