Postal Rates on postcards, heavier mailings in April

January 27, 2011

Beginning in April, small businesses using printing and mailing campaigns to reach customers may want to set aside some extra funds, as postal prices are set to increase.

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PIASC launches year-long ‘Choose Print’ campaign

January 24, 2011

In recent memory, printing and mailing initiatives have had to battle misinformation such as “Print kills trees” or “Print is less effective than digital.” However, a new campaign recently launched to set the record straight.

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PRIMIR commissions study on how electronic technologies will impact print

January 21, 2011

As digital technologies advance and change the way marketers approach their campaigns, printing and mailing specialists must learn to adapt to these new tools.

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USPS introduces new program for direct mail

July 26, 0213

In an effort to help entrepreneurs around the country, the United States Postal Service unveiled a new direct mail initiative that targets industry professionals.

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Direct mail benefits from the human touch

April 1, 0213

When it comes to rolling out a direct mail campaign, it can be difficult for marketing professionals to know where to start.

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