Ruth

Entrepreneurs can center marketing strategies around personal experiences

March 17, 2011

When small businesses are designing a print strategy, they should remember to design with one thing in mind: consumers’ emotions.

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Cover changes can give old catalogs a fresh look

March 17, 2011

Businesses that use catalog printing to engage both new and loyal consumers feel pressure to send new materials on a frequent basis or risk boring consumers, or even being forgotten by them.

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Small business owners should take advantage of clear direct mail channel

March 16, 2011

Developments in digital marketing have spurred many small business owners to abandon their direct mail strategies for what they believe to be a more cost-efficient solution.

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Industry event: Print is here to stay

March 14, 2011

As a result of the down economy, the number of cost-efficient digital marketing strategies and tools has increased at a rapid rate.

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City of Chicago to allow consumers to choose which direct mail pieces they receive

March 11, 2011

Technology has made green printing options a possibility for many businesses and companies.

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