Ruth

Industry events could help marketing professionals

August 11, 2011

Business professionals can give themselves a major advantage over competition by taking part in industry events taking place across the country.

Read More

USPS targets ‘broader, more diverse audience’ with social media

July 22, 2011

Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.

Read More

USPS may dwindle delivery to just three days

July 22, 2011

In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week.

Read More

Valpak reaches 80 million households with QR code initiative

July 8, 2011

Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.

Read More

Sprint leads the way for green printing and mailing initiatives

July 7, 2011

Several major companies came out on top in an efforts to reduce their impact on the environment via their printing and mailing campaigns.

Read More