Ruth

Car rental company, automaker introduce QR code promotion

November 10, 2011

One of the fastest-growing trends in printed marketing these days is the use of quick response codes.

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Toys ‘R’ Us launches holiday marketing campaign with direct mail

November 4, 2011

One of the largest toy store franchises recently rolled out a direct mail marketing campaign to to help better engage its target audience.

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Marketing budgets expected to increase

October 31, 2011

A report from the Direct Marketing Association found that a total of $163 billion would be spent during 2011, marking an increase from the year before.

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Print industry expected to grow

October 14, 2011

Profits for companies in the commercial printing business have made gains for seven quarters in a row, with profits expected to total $3.6 billion in 2011, according to a study by Joe Webb published on What They Think.

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QR codes are wave of the future

October 13, 2011

The world of printed material is changing as rapidly as almost any industry these days. What used to be reserved for the physical world is now being leveraged with digital technology to increase consumer engagement.

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