Ruth
During the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and even seasonal catalogues.
Despite a slew of recent troubles and budget cuts, the United States Postal Service offered one holiday present to employees and direct mail marketers: no more closures, at least for the next five months.
A report recently revealed that the majority of college-aged people know about quick response (QR) codes yet relatively few have actually used them to learn more about products or services being offered.
The printing industry in the United States has seen steady signs of progress over the past few quarters, with more businesses relying on materials that help to streamline the process.
A major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.