Ruth
While there is a “fine line” between an ideal level of communication and bombardment between small businesses and consumers, a recent study indicates that consumers tolerate a greater number of direct mail marketing messages.
Going green is increasing on the minds of both businesses and consumers, making it important for printers to offer printing and mailing solutions that are eco-friendly and cost-efficient.
A significant number of small businesses prefer connecting with consumers through a variety of tactics, including traditional approaches such as direct mail marketing.
The recession was not kind to all businesspeople, with many talented and experienced executives and managers finding themselves without a job.
According to many marketing experts, direct mail can be a small business’ best bet, given the power that printed material can have when it comes to visually impacting potential or existing clients.