Ruth
One of the biggest trends to hit the print marketing sector in recent years has been the use of digital tools to help complete a job.
A recent survey revealed that many people enjoyed being solicited through direct mail as opposed to being contacted through email.
Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention.
As businesses across the country struggle to get navigate through a slower economy, many have been rethinking outreach strategies to better engage with an audience.
Leveraging the latest in technology along with traditional forms of marketing, such as printed materials through brochures, is one of the most important things that businesses can do these days to increase profits. In a recent article for the Direct Marketing Voice, marketing expert Cynthia Fedor writes that taking a mutlichannel approach to an outreach […]