Ruth
Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.
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Consumers are a visual breed. We are attracted by people, products and pictures that are pretty, interesting or shocking. The graphic designer’s challenge, then, when creating a poster printing campaign is to make his or her clients’ work standout.
Read MoreThanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.
Read MoreAlthough email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.
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With the economy still struggling to get back on its proverbial feet, many businesses have been forced to reexamine outreach efforts.
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