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Dry cleaners drive business with direct mail marketing

August 1, 2013

Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.

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Study: 14 million people scanned QR Codes in July

July 31, 2013

A study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.

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USPS wants to attract businesses

July 30, 2013

The United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency’s leadership is continuing to explore ways to increase the number of businesses that send out so-called “junk mail.”

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Major brands get in printing game

July 29, 2013

Sending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.

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Direct mail most popular direct marketing tool

July 25, 2013

This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.

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