Ruth
Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.
Read MoreA study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.
Read MoreThe United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency’s leadership is continuing to explore ways to increase the number of businesses that send out so-called “junk mail.”
Read MoreSending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.
Read MoreThis week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.
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