Small Business Marketing

Networking is one of the best ways for business-to-business service and product providers to expand their list of contacts and potential clients.

While printing and mailing campaigns have proven to be successful and highly lucrative ways to engage consumers, savvy small businesses are employing a new technique to help “explode” marketing return on investment.

Multichannel marketing is more than just a buzzword among small business owners and advertisers – it’s a proven strategy for reaching customers through a variety of mediums, including printing and mailing, digital, TV and radio.

When creating a direct mail campaign, small businesses must have a variety of factors they must take into account, including size, layout, type of materials and color schemes.