Mailing and Printing

Direct mail marketing faces a serious crisis as the United States Postal Service teeters on the edge of running out of funding.

n an effort to breathe life into direct mail and encourage more consumers and companies to utilize the United States Postal Service, the USPS is extending its “Forever” postage stamp to a variety of postal packages.

Direct mailers should leverage the power of mobile marketing, particularly via quick response codes, as a way to boost a campaign’s relevancy and drive consumers to their company’s website or social media page.

Among its many plans to revive the direct mail channel, the United States Postal Service has announced plans to promote its services to businesses via a campaign that will advise companies of the advantages of commercial direct mail.