Direct Mail

Small businesses seeking ways to revive their direct mail marketing campaigns should look to the foundation of any successful marketing strategy and aim to engage consumers through compelling and interactive conversations.

In the wintery, post-holiday shopping months of January and February, companies can find business lagging.

Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.

In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week.

Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.