Direct mail has important place in market research for small businesses
Direct mail has important place in market research for small businesses
Postal service re-signs 10-year deal for change of address guides
A Massachusetts company will continue its long association with the U.S. Postal Service, according to Post and Parcel News, which reported a decade-long extension in the agreement between the USPS and Imagitas.
Expert: Online marketing doesn’t exist in a vacuum
Print is a necessary ingredient to a successful integrated marketing campaign, according to a column by Liana Evans at marketing website Clickz.
Going green no problem for print marketing industry
Printing and mailing improvements made to the direct mail industry and associated upgrades have deservedly placed print marketing alongside its digital equivalents, said one author specializing in the field.
LinkedIn buys online business card scanning service
CardMunch, an online service that incorporates contact information presented on business cards into a user’s smartphone contacts list, has been purchased by business social network LinkedIn.
Designing office stationery to stand out
As any office knows, having proper supplies such as custom pocket folders, pens and document organizers is key to daily operations. However, there is one necessity that doesn’t just belong in the office – stationery.