Local newspapers more relevant than websites
While many experts have predicted doom for the printing and mailing industry, some organizations are continuing to find print to be the more accessible of the two mediums.
Industry reports urges printers to make their own recovery
As newspaper subscriptions decrease and advertising revenue within this channel continues to decline, many printing experts have begun speculating over the state of the printing and mailing industry.
Time-sensitive deals can attract busy consumers
Whether a business is using brochure printing, poster printing or a standard printing and mailing campaign, it is important that its materials have a hook – a call to action to get consumers to visit stores and open their wallets.
Businesses should invest time and funds into creating branded materials
Branding a business begins with one simple questions, “What am I trying to communicate?”
FSEA touts sustainability of foil printing
As marketing departments and small businesses continue to develop new strategies for grabbing consumers’ attention, foil printing is one strategy that is gaining ground.
Coffeehouse uses poster printing to display business ideals
For small businesses looking to mix art and marketing, poster printing may be the perfect strategy, allowing them to let the creative juices flow while appealing to consumers’ visual sensibilities.