USPS targets ‘broader, more diverse audience’ with social media
Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.
USPS may dwindle delivery to just three days
In its ever-increasing efforts to save direct mail marketing, the U.S. Postal Service is contemplating reducing delivery to just three days a week.
Valpak reaches 80 million households with QR code initiative
Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.
Sprint leads the way for green printing and mailing initiatives
Several major companies came out on top in an efforts to reduce their impact on the environment via their printing and mailing campaigns.
New Jersey launches brochure printing campaign to highlight fishing opportunities
Aiming to educate consumers and attract new visitors to the region, the New Jersey Division of Fish and Wildlife has rolled out a brochure printing campaign.
TopShop leverages postcards to promote summer line
In promotion of its summer clothing lines, UK-based fashion retailer Topshop will be leveraging the power of direct mail to target its consumers.