Newspapers a trusted source of info on restaurants and local businesses
Direct mail and other marketing materials are poised to be increasingly relevant sources for information on businesses and restaurants in the new year.
Leaflets help engage digital audiences
A major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.
DMA conference focused on future of industry
During a recent meeting of those in the marketing industry, a number of different issues were discussed revolving around how to best engage customers.
Webinar discusses web-to-print strategy
One of the most prominent ways that businesses have been able to leverage the latest in printing technology is through the use of web-to-print services.
Printing industry responds to negative publicity
The print marketing industry in the United Kingdom is gearing up for some negative press ahead of an upcoming show on one of the countries biggest networks.
Survey says marketing spend likely to increase
A recent survey by the Direct Marketing Association revealed that spending on both physical and digital marketing materials would remain largely the same during the third quarter of 2011.