Profits for companies in the commercial printing business have made gains for seven quarters in a row, with profits expected to total $3.6 billion in 2011, according to a study by Joe Webb published on What They Think.

The world of printed material is changing as rapidly as almost any industry these days. What used to be reserved for the physical world is now being leveraged with digital technology to increase consumer engagement.

Many businesses find that by including a direct mail marketing campaign with an outreach strategy, more people can be informed of the products or services being offered.

There is an ongoing debate between those who rely on the United States Postal Services as to whether or not the elimination of Saturday mail would negatively affect business operations.

Thanks to a recent marketing campaign, the Direct Marketing Association is being considered for a top award from a British PR organization.