Small business marketers can get a leg up on the season through differentiation
During the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and even seasonal catalogues.
Newspapers a trusted source of info on restaurants and local businesses
Direct mail and other marketing materials are poised to be increasingly relevant sources for information on businesses and restaurants in the new year.
Leaflets help engage digital audiences
A major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.
DMA conference focused on future of industry
During a recent meeting of those in the marketing industry, a number of different issues were discussed revolving around how to best engage customers.
Webinar discusses web-to-print strategy
One of the most prominent ways that businesses have been able to leverage the latest in printing technology is through the use of web-to-print services.
Printing industry responds to negative publicity
The print marketing industry in the United Kingdom is gearing up for some negative press ahead of an upcoming show on one of the countries biggest networks.