Printing industry leaps forward
Those with knowledge of the printing sector believe that as time goes on, the very nature of the marketing game will change significantly.
Webinar will focus on print industry
An upcoming webinar will give those in the printing industry new insight into the best strategies and the changing landscape of the sector.
Experts tout quality sales leads
Some of the leading minds in marketing today are putting a renewed emphasis on getting quality leads rather than just acquiring as many as possible.
Trade group celebrates anniversary
One of the oldest printing trade groups in the country recently made headlines after commemorating its 125th anniversary.
Study: QR codes seen more frequently
A recent study revealed that quick response code are gaining popularity in stores around New England, as more retailers rely on the printed material to better engage with consumers.
USPS price increases spur renewed focus on ROI for marketers
While the United States Postal Service will be undergoing numerous changes over the next year as it attempts to recoup $20 billion in savings, many marketers say they’re not worried – at least not yet.