Various industries benefit from direct mail
Industries of all sorts have been able to take advantage of direct mail strategies to help reach new and existing clients.
The right printed material matters
One of the biggest trends to hit the print marketing sector in recent years has been the use of digital tools to help complete a job.
Survey revealed many prefer direct mail over email
A recent survey revealed that many people enjoyed being solicited through direct mail as opposed to being contacted through email.
Creating marketing pieces that cut through the din
Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention.
Marketing strategies during a slower economy
As businesses across the country struggle to get navigate through a slower economy, many have been rethinking outreach strategies to better engage with an audience.
Use technology in conjunction with printed advertising
Leveraging the latest in technology along with traditional forms of marketing, such as printed materials through brochures, is one of the most important things that businesses can do these days to increase profits. In a recent article for the Direct Marketing Voice, marketing expert Cynthia Fedor writes that taking a mutlichannel approach to an outreach […]