Study: 14 million people scanned QR Codes in July
A study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.
USPS wants to attract businesses
The United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency’s leadership is continuing to explore ways to increase the number of businesses that send out so-called “junk mail.”
Major brands get in printing game
Sending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.
Direct mail most popular direct marketing tool
This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.
Institutions can improve outreach with direct mail
Organizations of all kinds have been seeing the positive results of rolling out direct mail marketing campaigns when it comes to getting more clients.
Keep direct mail and online marketing messages consistent
Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.