‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print
According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day – three to four times more than they harvest.
Technology plays big role in direct mail
One of the most important advancements advertising over the part few years has been the use of computer programs to help design direct mail and other printed materials.
Creative letterhead can be featured on a variety of print materials
One sure way to boost a small business’ printing and mailing campaign is to develop a letterhead that will communicate a company’s identity clearly and creatively.
Leveraging data management to benefit a direct mail marketing campaign
Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.
Briefing is key to getting what you want from a graphic designer
Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.
USPS works to prove direct mail marketing’s worth
In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign – particularly one that includes direct mail marketing.