Ruth

Yellow Pages advertising errors to avoid

March 10, 2011

Despite the increasing array of digital opens to small business marketers, traditional printing and mailing strategies remain relevant and effective.

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Putting the ‘you’ in print ads

March 9, 2011

According to a survey from online small business community Manta, marketing budgets will be the No. 1 priority among small businesses in 2011.

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Small business uses Google Maps to construct customer list

March 2, 2011

Imagine constructing a recipient list for your next printing and mailing initiative by leveraging mapping tools such as Google Earth.

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Obama addresses US Postal Service woes in recent budget

February 28, 2011

After the United States Postal Service reported a net loss of $329 million for its fiscal 2011 first quarter – which ended December 31, 2010 – in early February, the federal government began looking at ways to aid the printing and mailing specialist.

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Consumers remember ads with well-known figures

February 25, 2011

Small businesses looking to grab more attention with their brochure printing or direct mail campaigns may want to consider one strategy that big brands have traditionally utilized – celebrity endorsers.

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