Ruth

USPS announces direct mail trial for major advertisers

April 19, 2011

The United States Postal Services seems to be doing all it can these days to boost direct mail usage, and these initiatives could prove to be a great boon to businesses.

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QR codes to promote direct mail in USPS program

April 18, 2011

Quick response codes are getting another endorsement for adoption – this time from the United States Postal Service.

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Green marketing to be worth trillions of dollars by 2017

April 14, 2011

Consumers are not only increasingly clamoring for green products but for environmentally friendly business practices as well.

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Aveda honors environmentally responsible magazine printing

April 8, 2011

In paper-heavy print mediums such as magazine and catalog printing, implementing environmentally friendly and sustainable practices can seem like a challenge.

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Small businesses should test direct mail using small changes

April 6, 2011

While companies of all sizes invest in direct mail printing strategies as a way to reach consumers where they live, without testing their success, companies cannot expect to get the most for their money.

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