Ruth

Microsoft headquarters to switch to recycled paper

April 21, 2011

Green printing and marketing, including printing and mailing initiatives, have become an even more important business component, as consumer demand for sustainable practices rises.

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Embracing creative risks is necessary in marketing

April 20, 2011

Small businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.

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USPS announces direct mail trial for major advertisers

April 19, 2011

The United States Postal Services seems to be doing all it can these days to boost direct mail usage, and these initiatives could prove to be a great boon to businesses.

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QR codes to promote direct mail in USPS program

April 18, 2011

Quick response codes are getting another endorsement for adoption – this time from the United States Postal Service.

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Green marketing to be worth trillions of dollars by 2017

April 14, 2011

Consumers are not only increasingly clamoring for green products but for environmentally friendly business practices as well.

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