Ruth

DMA publishes report

October 5, 2011

At its recent conference in Washington, D.C., the Direct Marketing Association unveiled a forecast regarding changes to the industry and giving more information to sector professionals.

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Possible elimination of weekend mail service sparks debate

September 30, 2011

There is an ongoing debate between those who rely on the United States Postal Services as to whether or not the elimination of Saturday mail would negatively affect business operations.

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DMA is a finalist for PR award

September 29, 2011

Thanks to a recent marketing campaign, the Direct Marketing Association is being considered for a top award from a British PR organization.

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USPS marketing chief talks about direct mailers Resistance to fee hikes

September 29, 2011

The United States Postal Service’s president of marketing sales Paul Vogel recently stated the agency was still debating what could be done to solve the imminent financial Armageddon due to an anticipated $8 billion budget deficient.

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QR Codes – The key to engagement?

September 28, 2011

While there’s no magic bullet when it comes to increasing consumer engagement levels, many businesses and other institutions have found success when using quick response codes.

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