Ruth

Advertising a priority for small businesses in 2012

May 30, 2013

Entering the new year, many small businesses have resolved to improve their advertising efforts.

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Nearly 12 percent of firms’ budgets will support direct marketing

May 29, 2013

As companies come out of the economic recession and make alterations to marketing plans in an effort to adapt to online advertising, a greater number of firms are switching up their tactics by focusing on initiatives that will increase their bottom line.

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Triggered marketing can prove to be explosive for small businesses

May 24, 2013

While printing and mailing campaigns have proven to be successful and highly lucrative ways to engage consumers, savvy small businesses are employing a new technique to help “explode” marketing return on investment.

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Print and mobile: A match made in marketing heaven?

May 23, 2013

Multichannel marketing is more than just a buzzword among small business owners and advertisers – it’s a proven strategy for reaching customers through a variety of mediums, including printing and mailing, digital, TV and radio.

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Direct mail helps nonprofits maximize value and retain donors

May 21, 2013

Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.

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