Ruth
Many businesses find that sending out printed materials can help drive customers to their stores where they will purchase items.
While some have moved to a strictly digital platform for their marketing efforts, many companies have found that traditional forms of outreach are still the most effective way to increase a customer base.
When creating a direct mail campaign, small businesses must have a variety of factors they must take into account, including size, layout, type of materials and color schemes.
IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.
One of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.