Ruth

Print materials can help businesses stand out from competitors

June 18, 2013

As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.

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New platforms, same engagement needs

June 17, 2013

While some have moved to an online platform to increase outreach, many others have been continued to rely on direct mail as a way to better engage customers.

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South Dakota Governor tries to attract businesses through direct mail marketing

June 14, 2013

The governor of South Dakota made headlines recently when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.

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Green software helps university see costs of needless printing

June 13, 2013

Businesses and organizations are constantly looking for ways to save money, especially on printing and mailing expenses, and eco-friendly printing practices may be the way to go.

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Esurance takes new marketing approach on multiple channels

June 12, 2013

Many of the most recognizable brands around the country are using printed items to get the word out about services and goods. In one recent effort, Esurance, which provides insurance to customers online, has instituted a new marketing campaign to get more clients.

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