Ruth
If you are a retailer or manufacturer looking for a way to increase sales, a full-color printed catalog of your products might be your answer. Retail giants have realized the value of catalog marketing in a digital age in driving web traffic and sales. After eliminating their catalogs, and seeing a reduction in customers as […]
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According to a study released by the Foil & Specialty Effects Association (FSEA), foil stamping and other high-visibility enhancements on product packaging can help attract consumer attention faster and keep attention longer than ordinary packaging. This goes for your B2B marketing materials as well. Foil stamping, embossing and other special printing effects, are already used […]
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There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all of your printed pieces. Including your Facebook URL and Facebook logo on printed materials is a great way to increase likes on your page. Examine all […]
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Keep in touch with customers; reach out to prospects, and cross sell products and services with a printed newsletter. According to Dartnell Co., newsletters have four times the readership of traditional ads. To be effective, a newsletter should be brief and to the point, and provide valuable information for the reader. Focus on providing information […]
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When you are looking for an impressive marketing piece to help you make a statement and cross sell your company’s products and services, a pocket folder is a must for your sales team. Also referred to as presentation folders and kit covers, they are an excellent tool when conducting a sales or other type of […]
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