Small Business Marketing

Targeting customers requires adaptation

May 2, 2013

One of the most important elements to any printing and mailing campaign is knowing and then accurately targeting a business’ consumers.

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Targeted mailing lists key to direct mail marketing success

April 30, 2013

Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.

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Social media+Direct mail: A winning formula

April 29, 2013

When it comes to engaging a client base, there is much debate within the marketing sector as to the best way to achieve results.

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Consumers will tolerate 10 direct mail marketing messages from brands

April 15, 2013

While there is a “fine line” between an ideal level of communication and bombardment between small businesses and consumers, a recent study indicates that consumers tolerate a greater number of direct mail marketing messages.

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Thirty-five percent of small businesses use direct mail to reach consumers

April 10, 2013

A significant number of small businesses prefer connecting with consumers through a variety of tactics, including traditional approaches such as direct mail marketing.

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