Mailing and Printing
One of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.
Read MoreA recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.
Read MoreMarketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.
Read MoreApproaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.
Read MoreSmall businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and reach a greater scope of consumers.
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