Mailing and Printing

Localize direct marketing campaigns for optimal effectiveness

May 6, 2013

One of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.

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The importance of direct marketing revealed in study

May 3, 2013

A recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.

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Syncing direct mail marketing with social media

May 1, 2013

Marketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.

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Targeted mailing lists key to direct mail marketing success

April 30, 2013

Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.

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Pairing direct mail with social media and email marketing strategies

April 26, 2013

Small businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and reach a greater scope of consumers.

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