Mailing and Printing

Experts tout value of printed materials

May 16, 2013

According to some experts, choosing to market products and services through printed materials is one of the best strategies that advertising professionals can use.

Read More

Direct mail optimization is key to multichannel marketing success

May 15, 2013

Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.

Read More

Getting to know your target audience

May 14, 2013

Many businesses find that sending out printed materials can help drive customers to their stores where they will purchase items.

Read More

Direct mail targets the right customers

May 10, 2013

While some have moved to a strictly digital platform for their marketing efforts, many companies have found that traditional forms of outreach are still the most effective way to increase a customer base.

Read More

IHOP targets regional consumers with direct mail

May 7, 2013

IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.

Read More