Green Printing

Consumers are not only increasingly clamoring for green products but for environmentally friendly business practices as well.

In paper-heavy print mediums such as magazine and catalog printing, implementing environmentally friendly and sustainable practices can seem like a challenge.

While printing and mailing strategies may be struggling to find a firm foothold in the new digital era of social media and email marketing, many companies are making an effort to reduce their carbon footprints by combining the two.

Printing and mailing improvements made to the direct mail industry and associated upgrades have deservedly placed print marketing alongside its digital equivalents, said one author specializing in the field.