Postcard campaign results in 7 percent more customers for restaurant
While postcards may be considered by many to be communication tools of a bygone era, small businesses should not exclude them from their direct mail initiatives.
Microsoft headquarters to switch to recycled paper
Green printing and marketing, including printing and mailing initiatives, have become an even more important business component, as consumer demand for sustainable practices rises.
Embracing creative risks is necessary in marketing
Small businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.
USPS announces direct mail trial for major advertisers
The United States Postal Services seems to be doing all it can these days to boost direct mail usage, and these initiatives could prove to be a great boon to businesses.
QR codes to promote direct mail in USPS program
Quick response codes are getting another endorsement for adoption – this time from the United States Postal Service.
Green marketing to be worth trillions of dollars by 2017
Consumers are not only increasingly clamoring for green products but for environmentally friendly business practices as well.