Green marketing to be worth trillions of dollars by 2017
Consumers are not only increasingly clamoring for green products but for environmentally friendly business practices as well.
Aveda honors environmentally responsible magazine printing
In paper-heavy print mediums such as magazine and catalog printing, implementing environmentally friendly and sustainable practices can seem like a challenge.
Small businesses should test direct mail using small changes
While companies of all sizes invest in direct mail printing strategies as a way to reach consumers where they live, without testing their success, companies cannot expect to get the most for their money.
Businesses can benefit from direct mail philanthropic efforts
Small businesses are often looking to spur customer involvement through public relation strategies, especially those that include philanthropic efforts.
USPS Sample Showcase is co-op method for delivering samples
As part of their direct mail strategies, business owners ofter include product samples.
Ironing out payment details with a graphic designer
So you have found your perfect graphic designer. You’ve communicated exactly the design and branding you want for your printing and mailing campaign and are now ready to begin work.
