Ruth

Small businesses should test direct mail using small changes

April 6, 2011

While companies of all sizes invest in direct mail printing strategies as a way to reach consumers where they live, without testing their success, companies cannot expect to get the most for their money.

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Businesses can benefit from direct mail philanthropic efforts

April 4, 2011

Small businesses are often looking to spur customer involvement through public relation strategies, especially those that include philanthropic efforts.

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USPS Sample Showcase is co-op method for delivering samples

March 31, 2011

As part of their direct mail strategies, business owners ofter include product samples.

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Ironing out payment details with a graphic designer

March 30, 2011

So you have found your perfect graphic designer. You’ve communicated exactly the design and branding you want for your printing and mailing campaign and are now ready to begin work.

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Electronic Arts allows consumers to choose user guide medium

March 28, 2011

While printing and mailing strategies may be struggling to find a firm foothold in the new digital era of social media and email marketing, many companies are making an effort to reduce their carbon footprints by combining the two.

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