Ruth

Small businesses praise ‘Sample Showcase’ program

May 3, 2011

Last month, the United States Postal Service announced a slew of initiatives, aimed at spurring direct mail volumes. Now, the first round of its “Sample Showcase” program is receiving high praise.

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Business cards are an essential B2B marketing tool

April 29, 2011

Networking is one of the most important ways for business-to-business companies to reach prospective clients and customers.

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Postcard campaign results in 7 percent more customers for restaurant

April 27, 2011

While postcards may be considered by many to be communication tools of a bygone era, small businesses should not exclude them from their direct mail initiatives.

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Microsoft headquarters to switch to recycled paper

April 21, 2011

Green printing and marketing, including printing and mailing initiatives, have become an even more important business component, as consumer demand for sustainable practices rises.

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Embracing creative risks is necessary in marketing

April 20, 2011

Small businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.

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