Ruth

Direct mailers should leverage the power of mobile marketing, particularly via quick response codes, as a way to boost a campaign’s relevancy and drive consumers to their company’s website or social media page.

Among its many plans to revive the direct mail channel, the United States Postal Service has announced plans to promote its services to businesses via a campaign that will advise companies of the advantages of commercial direct mail.

While postcards may be considered by many to be communication tools of a bygone era, small businesses should not exclude them from their direct mail initiatives.