Ruth
Last month, the United States Postal Service announced a slew of initiatives, aimed at spurring direct mail volumes. Now, the first round of its “Sample Showcase” program is receiving high praise.
Read MoreNetworking is one of the most important ways for business-to-business companies to reach prospective clients and customers.
Read MoreWhile postcards may be considered by many to be communication tools of a bygone era, small businesses should not exclude them from their direct mail initiatives.
Read MoreGreen printing and marketing, including printing and mailing initiatives, have become an even more important business component, as consumer demand for sustainable practices rises.
Read MoreSmall businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.
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