Ruth
A report recently revealed that the majority of college-aged people know about quick response (QR) codes yet relatively few have actually used them to learn more about products or services being offered.
Read MoreDespite a slew of recent troubles and budget cuts, the United States Postal Service offered one holiday present to employees and direct mail marketers: no more closures, at least for the next five months.
Read MoreDuring the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and even seasonal catalogues.
Read MoreDirect mail and other marketing materials are poised to be increasingly relevant sources for information on businesses and restaurants in the new year.
Read MoreA major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.
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