Ruth

Direct mail works for consumer engagement

May 20, 2013

In a recent blog on Bussiness2Communiy.com, Zach Heller writes that those who dismiss the effectiveness of direct mail are misinformed. He says the strategy has been shown to engage many customers by levering marketing efforts

Read More

Postal Service says cutbacks won’t hurt direct mail marketers

May 17, 2013

According to the leadership at the U.S. Postal Service, the potential cutbacks at the agency will not negatively impact those who rely on it for direct mail marketing efforts.

Read More

Experts tout value of printed materials

May 16, 2013

According to some experts, choosing to market products and services through printed materials is one of the best strategies that advertising professionals can use.

Read More

Direct mail optimization is key to multichannel marketing success

May 15, 2013

Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.

Read More

Getting to know your target audience

May 14, 2013

Many businesses find that sending out printed materials can help drive customers to their stores where they will purchase items.

Read More