City of Chicago to allow consumers to choose which direct mail pieces they receive
Technology has made green printing options a possibility for many businesses and companies.
Yellow Pages advertising errors to avoid
Despite the increasing array of digital opens to small business marketers, traditional printing and mailing strategies remain relevant and effective.
Putting the ‘you’ in print ads
According to a survey from online small business community Manta, marketing budgets will be the No. 1 priority among small businesses in 2011.
Small business uses Google Maps to construct customer list
Imagine constructing a recipient list for your next printing and mailing initiative by leveraging mapping tools such as Google Earth.
Obama addresses US Postal Service woes in recent budget
After the United States Postal Service reported a net loss of $329 million for its fiscal 2011 first quarter – which ended December 31, 2010 – in early February, the federal government began looking at ways to aid the printing and mailing specialist.
Consumers remember ads with well-known figures
Small businesses looking to grab more attention with their brochure printing or direct mail campaigns may want to consider one strategy that big brands have traditionally utilized – celebrity endorsers.