MetroAction launches brochure printing initiative with $1,500 grant
MetroAction is the most recent recipient of a $1,500 grant from the PPL Blue Ribbon Marketing Partnership.
USPS may slash Saturday direct mail delivery
Direct mail marketing faces a serious crisis as the United States Postal Service teeters on the edge of running out of funding.
USPS continues efforts to revive direct mail marketing with extension of “Forever” postage
n an effort to breathe life into direct mail and encourage more consumers and companies to utilize the United States Postal Service, the USPS is extending its “Forever” postage stamp to a variety of postal packages.
Syncing direct mail marketing with mobile, QR codes
Direct mailers should leverage the power of mobile marketing, particularly via quick response codes, as a way to boost a campaign’s relevancy and drive consumers to their company’s website or social media page.
USPS aims to gain major companies back with new advertising and marketing efforts
Among its many plans to revive the direct mail channel, the United States Postal Service has announced plans to promote its services to businesses via a campaign that will advise companies of the advantages of commercial direct mail.
Small businesses praise ‘Sample Showcase’ program
Last month, the United States Postal Service announced a slew of initiatives, aimed at spurring direct mail volumes. Now, the first round of its “Sample Showcase” program is receiving high praise.