QR Codes – The key to engagement?
While there’s no magic bullet when it comes to increasing consumer engagement levels, many businesses and other institutions have found success when using quick response codes.
QR codes are all the rage
More places than ever are taking advantage of quick response codes as a way to give additional information to people with smartphones.
Holidays seasons mean higher consumer engagement through printed materials
When it comes to introducing a new print marketing campaign, business professionals must think about which approaches are most likely to make an impact with recipients.
Paypal to introduce new payment method, incorporating QR codes
One of the largest online payment companies in the world recently made headlines after it announced it would be rolling out a new payment method that leverages QR codes on printed materials.
Industry events could help marketing professionals
Business professionals can give themselves a major advantage over competition by taking part in industry events taking place across the country.
USPS targets ‘broader, more diverse audience’ with social media
Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.