Thirty-five percent of small businesses use direct mail to reach consumers
A significant number of small businesses prefer connecting with consumers through a variety of tactics, including traditional approaches such as direct mail marketing.
Print marketing for a home-based business
The recession was not kind to all businesspeople, with many talented and experienced executives and managers finding themselves without a job.
The importance of visuals in direct mail
According to many marketing experts, direct mail can be a small business’ best bet, given the power that printed material can have when it comes to visually impacting potential or existing clients.
Generating leads is a balancing act
For seasoned small businesses, designing a marketing or branding strategy can be an intimidating task.
Developing a direct mail list
Direct printing and mailing campaigns, whether it is postcards, brochures or catalogs, are part of every savvy small business owners’ marketing arsenal.
Boosting the impact of direct mail marketing with a multichannel approach
Small businesses seeking ways to revive their direct mail marketing campaigns should look to the foundation of any successful marketing strategy and aim to engage consumers through compelling and interactive conversations.