Getting to know your target audience
Many businesses find that sending out printed materials can help drive customers to their stores where they will purchase items.
Direct mail targets the right customers
While some have moved to a strictly digital platform for their marketing efforts, many companies have found that traditional forms of outreach are still the most effective way to increase a customer base.
Direct mail copy should give consumers what they want
When creating a direct mail campaign, small businesses must have a variety of factors they must take into account, including size, layout, type of materials and color schemes.
IHOP targets regional consumers with direct mail
IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.
Localize direct marketing campaigns for optimal effectiveness
One of the keys to engaging the public in an effective way is to focus on a local audience and roll out a campaign that suits their needs.
The importance of direct marketing revealed in study
A recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.