The importance of direct marketing revealed in study
A recent survey conducted by TNT Post found that the majority of marketing professionals relied on direct mail as their most-significant promotional strategy.
Targeting customers requires adaptation
One of the most important elements to any printing and mailing campaign is knowing and then accurately targeting a business’ consumers.
Syncing direct mail marketing with social media
Marketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.
Targeted mailing lists key to direct mail marketing success
Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.
Social media+Direct mail: A winning formula
When it comes to engaging a client base, there is much debate within the marketing sector as to the best way to achieve results.
Pairing direct mail with social media and email marketing strategies
Small businesses looking to increase their direct mail marketing reach should consider a multichannel approach that includes social media and email as a way to enhance their efforts and reach a greater scope of consumers.