Print and mobile: A match made in marketing heaven?
Multichannel marketing is more than just a buzzword among small business owners and advertisers – it’s a proven strategy for reaching customers through a variety of mediums, including printing and mailing, digital, TV and radio.
Direct mail helps nonprofits maximize value and retain donors
Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.
Direct mail works for consumer engagement
In a recent blog on Bussiness2Communiy.com, Zach Heller writes that those who dismiss the effectiveness of direct mail are misinformed. He says the strategy has been shown to engage many customers by levering marketing efforts
Postal Service says cutbacks won’t hurt direct mail marketers
According to the leadership at the U.S. Postal Service, the potential cutbacks at the agency will not negatively impact those who rely on it for direct mail marketing efforts.
Experts tout value of printed materials
According to some experts, choosing to market products and services through printed materials is one of the best strategies that advertising professionals can use.
Direct mail optimization is key to multichannel marketing success
Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.