Survey: Marketing budgets to increase
While many firms have been forced to scale back outreach efforts due to lower revenue, a recent survey revealed that many are planning to increase their marketing budgets.
Direct mail group spends a quarter million dollars on lobbying
A national lobbying group, which seeks to advocate for businesses in the direct mail marketing sector, recently made news after it indicated how much it spent on efforts in the second quarter.
U.S. government spends $1 billion annually on direct mail
With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.
Business cards offer ‘tangible’ connection
Networking is a key part of success for any small business, just like printing and mailing. However, the mode for keeping in touch has recently seen some transformations and seen many criticizing the business card.
A newsletter must have value-added content and visual appeal
When launching a direct mail campaign, small businesses have many materials to choose from – they can send consumer brochures, foil stamped cards and even postcards.
Print materials can help businesses stand out from competitors
As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.