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Professionals should include unusual elements on business cards

Networking is one of the best ways for business-to-business service and product providers to expand their list of contacts and potential clients.

Direct mail campaigns for the insurance industry

Business all over the country continue to take advantage of direct mail marketing campaigns, sending out printed materials to better engage with a targeted audience.

Making printed materials fun for target audience

One of the best ways to engage with a target audience is by creating marketing materials that are likely to leave an impression.

Creating a successful brochure design on a small budget

The key to a successful brochure printing campaign lies in the design of the publication itself.

Advertising a priority for small businesses in 2012

Entering the new year, many small businesses have resolved to improve their advertising efforts.

Nearly 12 percent of firms’ budgets will support direct marketing

As companies come out of the economic recession and make alterations to marketing plans in an effort to adapt to online advertising, a greater number of firms are switching up their tactics by focusing on initiatives that will increase their bottom line.