Content must be easily consumable by potential customers
Today’s consumers have a notoriously short attention span, meaning that to be successful, marketers and their printing and mailing campaigns not only need to stand out but also communicate their messages quickly.
Dimensional direct mail is perfect for business VIPs
Marketers are being forced to get more creative with their direct mail campaigns in order to deliver dynamic content and catch recipients’ attention.
Creativity is a necessary element in any marketing campaign
One of the most important aspects of any successful printing and mailing campaign is the creativity with which it is developed.
Most marketers not engaging local clients
According to one recent study, marketing professionals need to do more to engage with local audiences through strategic outreach efforts.
The right information can help with direct mail
Getting the right information about customers ahead of a direct mail marketing campaign can be tough, even for the most seasoned marketing professional. Learning about what sort of messages are likely to get the best response rate.
Debating the value of QR codes in print marketing
When it comes to creating a memorable direct mail or print marketing campaign, business owners need to be aware of all the tools at their disposal.