Print materials can help businesses stand out from competitors
As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.
New platforms, same engagement needs
While some have moved to an online platform to increase outreach, many others have been continued to rely on direct mail as a way to better engage customers.
South Dakota Governor tries to attract businesses through direct mail marketing
The governor of South Dakota made headlines recently when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.
Green software helps university see costs of needless printing
Businesses and organizations are constantly looking for ways to save money, especially on printing and mailing expenses, and eco-friendly printing practices may be the way to go.
Esurance takes new marketing approach on multiple channels
Many of the most recognizable brands around the country are using printed items to get the word out about services and goods. In one recent effort, Esurance, which provides insurance to customers online, has instituted a new marketing campaign to get more clients.
Southbury, Connecticut drives tourism to Historic District with brochures
Southbury, Connecticut, is promoting its Historic District via a brochure printing campaign, which will help guide both residents and tourists around the locale.