One of the largest toy store franchises recently rolled out a direct mail marketing campaign to to help better engage its target audience.
Direct Marketing News reports that Toys "R" Us started an aggressive marketing campaign on October 30, which featured printed material along with TV, email and social media strategies. By sending out its holiday catalog, the retailer said that it was hoping to highlight its "Rewards 'R' Us" loyalty program, which offers consumers 10 percent cash back on all purchases.
The brand's chief marketing officer, Greg Ahearn, said the outreach effort was expected to result in an even wider customer base.
"We believe our holiday marketing campaign speaks strongly to our toy authority position today and with the generations of kids who grew up with the Toys 'R' Us brand," Ahearn stated in a release.
When companies are able to leverage multiple platforms in marketing campaigns, they often find the results benefit their bottom lines. It's best to spend extra time thinking about the types of images and content that an audience is likely to respond to.
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