Print for specialty food packaging

Tuesday, May 22nd, 2018

You already know your specialty food is delicious. The goal is to get that message across to consumers with equally enticing specialty food  packaging. Will your product be one of many in a crowded retail space or fighting for attention on an online marketplace? According to many consumer behavior studies, packaging is a critical factor when making purchase decisions. In fact, Engage Shopper Consultants reported that a whopping 76% of purchase decisions are made in store. Although a consumer may leave home with a definite purchase in mind, they may not have any loyalty to particular product. Therefore, an attractive specialty food packaging design that fits your product and your brand can definitely influence a decision. This goes for both in-store and online purchases. To increase sales, you need to capitalize on impulse and tap into that split second emotional response.

Don’t underestimate the influence of specialty food packaging on sales

Decisions, decisions. It’s time to make it easier for your target consumers. Although packaging is often the final phase in bringing a specialty food product to market, it can often be an important step in the ensuring sales and influencing consumer decision-making. Some experts believe that product packaging can be considered a selling point all on its own. Both visual and functional aspects of your packaging are important to consumers. Color, type, graphics, paper stock, the use of foil print and the shape of the die cutting can all enhance the appeal of your product. Is your packaging adequately representing the quality of your brand? We encourage you not to overlook this important factor in your overall marketing plan.

Gourmet food product packaging

First of all, although we were taught at a young age not to judge a book by it’s cover, many of us still do. Printed product packaging is part of the overall user experience. Specialty food packaging and beverage packaging can convey many things to consumers. This can include everything from perceived value to brand ideals. Think about what attributes you’d like to convey with your packaging. Perhaps it’s the luxurious taste of specialty truffle oil. Maybe it’s the environmental friendly brand of organic jam or the down home feel of your family’s secret recipe pasta sauce. Whatever the goal, printed specialty food retail packaging can help you achieve it.

Corcoran Printing provides many print options for specialty food packaging

  • Gourmet food hang tag print
  • Specialty food bag toppers & header cards
  • Printed food product die cut hang tags
  • Printed food packaging cardboard sleeves
  • Custom printed bands for retail food products
  • Foil stamped retail product packaging sleeves
  • Die cut paperboard sleeves
  • Food packaging foiled labels and stickers
  • Retail sleeve and bellyband print
  • Die cut food carton sleeve
  • Specialty food swing tags
  • Custom specialty food label printing
  • Printed gourmet food bag toppers
  • Custom hang tab boxes
  • Specialty food hanging tab boxes
  • Custom printed jam and honey labels
  • Custom printed header cards
  • Gourmet food backer cards
  • Die cut bag toppers
  • Custom printed blister cards
  • Die cut printed window boxes
  • Gourmet food printed pillow pack packaging
  • Printed beverage labels
  • Retail packaging print for food manufacturers

Printed sleeves and bellybands

Wrap your specialty food product in the love it deserves with a custom printed and die cut sleeve or bellyband. The open design of a sleeve allows your product to have maximum visibility. A band that slides over a box of gourmet candies or a cookie tin can really grab attention. The same is true for a printed sleeve that fits nicely over your specialty coffee bag or a gourmet cheese product. Whatever the product, Corcoran Printing can suggest the right die cut shape and size. Bellybands and sleeves are often a cost effective retail packaging print solution to enhance the look of ordinary specialty food boxes.

Specialty food hang tag printing and header cards

A printed and die cut hang tag is ideal for beverage bottles and food products that have a neck or a handle. They also fit nicely on jam and mason jars, as well as specialty salad dressing containers. Furthermore, they are durable and easy to attach. A header card is perfect to attach to the top of a bag holding your food product. Header cards are ideal for bags of nuts, dry soup mix, small bags of dried spices and much more. The possibilities are nearly limitless for gourmet food or beverage hang tags and header cards. Both can be printed on an array of paper stocks. Furthermore, they can be jazzed up with metallic foil stamping or embossing and they can also be die cut into almost any shape and size.

Contact a specialty food packaging printer for product package ideas

Corcoran Printing retail packaging printer works with clients to print the highest-quality packaging solutions. We focus on solutions that are personalized to the individual product and brand needs. Remember, first impressions do matter. We want you to be fully prepared for those split second in-store decisions. Your packaging should whet the appetite for the delectable food or beverage that lies inside! Read more about printed retail packaging on our website.

 

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Five reasons product packaging may be limiting your sales

Thursday, August 10th, 2017

Do you have a product that’s fighting to stand out on a crowded shelf and catch the eye of the consumer? In addition to being attention-grabbing, your product packaging should also be part of the overall product experience for the consumer. A bit more consideration spent on printed product packaging can be a key to your retail success.

Here are five reasons your product packing may be limiting your sales

  1. First impressions matter. If your packaging is not immediately attention grabbing, consumers may quickly move on to the next product on the shelf. This is especially vital when launching new products. In addition to an appealing design, your packaging should be made with quality materials. This will ensure the product inside is protected and the packaging does not look damaged. Low-quality product packaging can give the impression of a low-quality product.
  2. The packaging is not a proper representation of the product inside. Perhaps you are a manufacturer using environmentally harmful packaging for your environmentally friendly product. That is a big fail when trying reach your target consumer. It may be a reason your product sales are not where they should be. Packaging should always be a true representation of the product inside. For instance, if you are selling a high-end or gourmet product you may want to consider foil stamping and embossing for your packaging. This will give your upscale products a look of sophistication and immediately relate as a luxury product to consumers. This luxury packaging will also have a direct impact on the amount a consumer may be willing to pay for a product.
  3. Your custom printed packaging does not fit your brand. Your packaging must not only fit your product, but it should also fit your brand. Brand recognition with an established brand is important to product success. Your packaging should reach out and grab your target audience, while staying true to your brand integrity. Does your product packaging fit your brand messaging and values? Individual products should keep a consistent look across your brand. It should stay true to your brand while showcasing each separate products identity.
  4. It’s plain and simple, your product packaging is boring. When you are fighting for attention in a crowded marketplace, you need to be innovative and appealing to consumers. Packaging that is lackluster can be the downfall of a good product. Careful attention to color-schemes, print special effects, die cutting and packaging materials can help improve your chances of product success. Think outside the box. Try new and different package shapes, paper textures and special print effects and finishes. The package print experts at Corcoran Printing can help you come up with innovative packaging ideas.
  5. Does your packaging communicate clearly? What is this product and what is it for? Once you capture attention, you want to provide clarity. Are you clear in communicating with the consumer? What are the special features of your product? Any unique ingredients? Is your product organic? Key attributes or endorsements that would sway a consumer to purchase your product should be communicated as a selling point on packaging.

Distinctive product packaging is what’s going to make your product stand out.

Your printed product packaging should always be authentic and memorable, and representative of your brand and your product. It’s best to work with a designer and a retail packaging printer who can turn your packaging vision into a reality. Remember, product packaging is the final thing a consumer will look at before buying. It’s your last chance to influence a purchase.

For more information on how unique professional printed packaging can help you sell more products, contact the die cut, foil stamp and print experts at Corcoran Printing at 1-800-564-0085 or visit us at www.corcoranprinting.com. call Corcoran Printing retail package and retail sales display printers today.

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